Every year CPM carries out a census project as part of a survey of the retail trade in Ireland. This census will give us and our clients a clearer picture of retail in the Island of Ireland ( NI and ROI).
By measuring the retail sector of the trade we are able to gather a valuable information regarding sales performance and distribution. This data is essential for decision making on promotional support, merchandising and advertising.
Where will we do it?
Each researcher will be given a sample of areas (Electoral Districts) to survey.
You will be supplied with a map of each selected Electoral District (ED) and each will contain the list of outlets that were present when it was surveyed last year.
This list will most likely have changed and must be updated.
Which OUTLETS will we audit?
We are looking to survey all licenced premises – pubs, hotels, nightclubs and sports and social clubs.
We are also looking to survey all independent grocers, newsagents and off-licences.
Our staff are the most valuable part of the project. Their Profile should be: