• Nielsen Market Researchers - Field Based

    Posted Date 3 months ago(12/03/2019 11:51)
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  • Overview



    Every year CPM carries out a census of the retail trade in Ireland for one of the leading Global Market Research Companies .

    This census will give us and our clients a clearer picture of retail in the Island of Ireland ( NI and ROI). By measuring the retail sector of the trade we are able to gather a valuable information regarding sales performance and distribution. This data is essential for decision making on promotional support, merchandising and advertising.




    Where will we do it?

    • Each researcher will be given a sample of areas (Electoral Districts) to survey.
    • You will be supplied with a map of each selected Electoral District (ED) and each will contain the list of outlets that were present when it was surveyed last year.
    • This list will most likely have changed and must be updated.

    Which OUTLETS will we audit?

    • We are looking to survey all licenced premises – pubs, hotels, nightclubs and sports and social clubs.
    • We are also looking to survey all independent grocers, newsagents and off-licences.



    Our staff are the most valuable part of the project and below is the skills set we are looking for:

    • Strong communication skills to conduct the surveys.
    • Excellent attention to details to collect and report the data accurately.
    • Problem-solving skills
    • Enthusiastic and good team-working
    • Confidence in dealing with a wide variety of individuals.
    • High proficiency for use of devices (phones and tablets).
    • Experienced working to KPIs or at least happy to work with them.





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